Optimizing your pages for Google

If you have established one or more links from other indexed sites to yours, your site will be visited by Googlebots.


Googlebots scan the content of your pages mainly by looking at the following items:


Page title
Meta description
All text on your page(s)
Links to other pages


All these items are of great importance because they should contain your important search keywords.


This is an important conceptual hurdle. The entire internet revolves around the choice of individual words. This process is constantly being refined. It is essential that you are Spartan and accurate whenever choosing your descriptive terminology: words. Try and put yourself in the minds of the people who will be looking for your site. What are the one or two words that they will focus on?


Page title
Make sure your title contains your most important search keywords. Do not make your titles longer than 80 characters (more can be considered as spamming).


Meta description
Google does not index your meta ‘keywords' tag but it does index your meta 'description' tag. Make sure your description contains your most important search keywords.


All text on your page(s)
Make sure your text contains your most important search keywords. More importantly, the pages should focus on your subject, service, product, or area of interest. Put your most important keywords once in your headers, a couple of times in your paragraphs, once in bold once in italic, in your image alt tags, your image names, your url's, etc.




Links to your other pages
Make sure the Googlebot can find its way through your site. One thing Googlebots find hard to follow is framesets. So if you use frames, make sure you have a